Sometimes it’s not the destination but the journey that matters. And, as a bright 2011 for Parlour Bells winds to a close, that was certainly case when it came to the band’s campaign to perform at the abandoned Faces nightclub on Route 2 in Cambridge, MA. The Boston Phoenix expressed immediate interest in the grassroots effort to perform at the site where the Heart Beatings artwork was photographed, and followed the story until the end. While the site developers were initially receptive to the campaign, the small scale of the event did not accomodate the band’s performance goals and they dropped their bid to play.

But as the year ends, the efforts did not go unrecognized, and in The Boston Phoenix’s “Year in Boston Rock” feature Parlour Bells earned a hat tip for giving the campaign their best shot.

The Faces building has since been demolished, but Derek Kouyoumjian’s Heart Beatings images live on as some of the last artistic photographs of the site.